Of course, we have also literally given our orchids a new look. Think of it as a collector’s item, which is limitedly available on Floriday and in our Orchid Store. From the beginning of March, the concept can also be found at two garden centers in Limburg, Netherlands.
The collaboration arose from a shared drive to surprise and inspire. To get a younger target group enthusiastic about our orchids, you sometimes have to think outside the box. Moreover, we can learn a lot from the fashion world, which is often at the forefront when it comes to trends and marketing.