February 2023 – Mimesis and A fish named Fred. Two brands from Dutch soil with a drive to connect, surprise and inspire. We with orchids, they with fashion. During our first date, sparks flew. Together we created something special…

Mimesis x A Fish Named Fred


This summer, the clothing collection of the fashion brand A fish named Fred focuses on Brazil. When you think of Brazil, you think of tropical and colorful atmospheres. Of course, that includes orchids! Together we developed an exclusive orchid print, which you can now see in Fred’s fashion items. These will soon be in the store. How cool is that?

Surprise and inspire

Of course, we have also literally given our orchids a new look. Think of it as a collector’s item, which is limitedly available on Floriday and in our Orchid Store. From the beginning of March, the concept can also be found at two garden centers in Limburg, Netherlands.

The collaboration arose from a shared drive to surprise and inspire. To get a younger target group enthusiastic about our orchids, you sometimes have to think outside the box. Moreover, we can learn a lot from the fashion world, which is often at the forefront when it comes to trends and marketing.